Here are my findings on the Southern Alterative
by James Viguerie
03 September 2013
[read first: Two rare and early ‘Southern’ Bottles]
Here are my findings on the Southern Alterative (pictured above) embossed New Orleans. I am attaching a number of advertisements. The most important one is from The Star State Patriot which is pictured below:
Southern Alterative – The Star State Patriot – Marshall, Texas – March 27, 1852
Advertisements for the Febrifuge were found in papers from Texas to New York.
This is the only advertisement I have found showing someone making a “Southern Alterative” reference. Dr. A. Kendall was also know for his Electrical Febrifuge. Advertisements for the Febrifuge were found in papers from Texas to New York.
A check of the New Orleans City directory in 1851 found the following people at 72 Magazine Street:
Bisel, Elizabeth Franses, boarding
Kendall, A. & Co., patent medicines
Orton, H. B., (not specified)
Seat, N. W. firm Kendall & Co.
Here are some depictions of New Orleans from that time period:
It is interesting that both Kendall and Seat had “electric” products.
Based on the city directory, I would say the “& Co” was N. W. Seat. I found that an N. W. Seat put out a Negative Electric Fluid in New York in 1853. Kendall & Co. had a depot in New York in 1851 run by an S. E. Kendall. It is interesting that both Kendall and Seat had “electric” products. The web page antiquemedicines.com has pictures of both bottles (pictured below).
See more pictures of N. W. Seat M.D. Negative Electric Fluid bottle at bottom of post.
I also checked to see if Dr. Burney James Kendall, of Kendall’s Spavin Cure fame, was related. I could not find any connection there.
Dr. Burney James KENDALL was born on 30 October 1845 in Enosburg Falls, Franklin City, Vermont. He was buried in 1922 in Rochester, Minnesota. He died on 11 January 1922 at the age of 76 in Geneva, Illinois.
Related Kendall Advertising