Dr. D. Jayne & Son Family Medicines Philadelphia
I was spinning around the Internet earlier today and came across three really neat Internal Revenue Proprietary Stamps (pictured below) for Dr. D. Jayne & Son from Philadelphia. Of course I had heard of Dr. Jayne as a bottle collector but I wanted to know a little more. Much has been written on this famous company that was in business for over 100 years. I won’t go deep there but I will reference you to a fine past article by John (Digger) Odell that I enjoyed reading (further below). My interest, as a artist, student of architecture and stamp collector was in some of the ‘cool pieces’ that carry the Jayne name.
David Jayne (pictured above) was the son of Ebenezer Jayne (died 1826) who was a Baptist minister. His place of birth in 1799 is given variously as Stroudsburg, Bushkill or Middle Smithfield, Pennsylvania, all towns along the Delaware River.
In 1818, Jayne began the study of medicine at the University of Pennsylvania in Philadelphia. After completing his studies he began to practice as a rural family doctor in Salem, New Jersey in 1822. He first started introducing his own medicines around 1830. He eventually moved up the river in the mid 1830s to Philadelphia, where he purchased a drug store on South Third Street.
Jaynes business grew rapidly as Dr. David Jayne’s “Family Medicines” and by the late 1840s he had successfully marketed eight proprietary medicines including Jayne’s Carminative Balsam, American Hair Dye and Jayne’s Hair Tonic. Jayne’s Alterative was then introduced in 1851. In 1855 Dr. Jayne joined with his sons David W. and Eben C. Jayne as well as John K. Walker to form the firm Dr. Jayne & Son. Why he did not put “Sons” in the name is not evident.
In 1843 Jayne produced and distributed one of the first medical almanacs in America. He used the annual almanac as an effective marketing tool to promote the Dr. Jayne brand. Over the next ninety-seven or so years they printed and distributed more than 500 million almanacs with the last one being published in 1940. These almanacs, in the second half of the 1800s and out, were used primarily as a means to push his patent medicines.
By this time Dr. Jayne’s was a large drug company located at 242 Chestnut Street in the heart of Philadelphia. The cover of the Dr. Jayne’s Medical Almanac clearly displayed the large, 10-story building the company constructed between 1848-1850 to house its expanding business. At the time, Dr. Jayne’s building was one of the most conspicuous buildings in Philadelphia. Unsurprisingly, it continued to adorn the cover of Dr. Jayne’s almanac for many decades. (references: An Annotated Catalogue of the Edward C. Atwater Collection of American Popular Medicine and Health Reform: A-Z Supplement, Philadelphia Area Center for History of Science, Hair Raising Stories)
Read: Dr. David Jayne and his Family Medicines (John Odell)