Jacob’s Cordial – Some great typesetting and typography

JacobsCordialPlantersAd

Quite a statement! Portion of a vertical advertisement in The Charleston Mercury – Sep 13, 1859

JACOB’S CORDIAL!

Dysentery and Diarrhea are of such universal prevalence that it behooves every one to be in possession of a remedy that will cure it at once. Jacob’s Cordial will do this, and we wish every family who has occasion for testing any preparation, would give this a trial, for we know this to be a valuable medicine, and if taken early, one dose will be sufficient for a cure.

For sale in New Orleans, wholesale and retail, by T. W. Wright & Co., No 21 Chartres Street, Between Canal and Custom House Streets

The Daily True Delta – Dec 2, 1863

Apple-Touch-IconASearching through some old New Orleans and Charleston, South Carolina newspapers around 1859 – 1863, I was impressed with the typesetting and typography for Jacob’s Cordial. One advertisement (see below) was a single column and took up the entire page space. The use of capital letters and repetition was a great tool to catch your eye. Obviously with no color and few illustrations you needed a gimmick to sell your product and stand out from the crowd on the printed pages.

I can not find a picture of this bottle. Can someone help me out? Who was jacob and where was this cordial made?

Articles Sent Away to Virginia

To Hospital at Charlottesville, Virginia – 

First shipment, five boxes.

Second shipment, seven boxes.

Third shipment, by crate, one bottle port wine, twenty-seven bottles blackberry wine, two bottles medicine, one of plum cordial, one of cherry cordial, two of damson plums, one package of cream tartar, one dozen powders.

First Box—One dozen Jacob’s cordial, one blackberry cordial, one bottle camplior, four pounds coffee, one package sage, one bag sugar, one bag rice, one box salt.

South Carolina Women in the Confederacy – Minutes of the Ladies’ Relief Association of Fairfield.

JacobsCordialAd

Jacob’s Cordial advertisement – The Daily True Delta (New Orleans) – Sep 17, 1859

About Ferdinand Meyer V

Ferdinand Meyer V is a native of Baltimore, Maryland and has a BFA in Fine Art and Graphic Design from the Kansas City Art Institute and School of Design. Ferdinand is the founding Principal of FMG Design, a nationally recognized design consultation firm. Ferdinand is a passionate collector of American historical glass specializing in bitters bottles, color runs and related classic figural bottles. He is married to Elizabeth Jane Meyer and lives in Houston, Texas with their daughter and three wonderful grandchildren. The Meyers are also very involved in Quarter Horses, antiques and early United States postage stamps. Ferdinand is the past 6-year President of the Federation of Historical Bottle Collectors and is one of the founding members of the FOHBC Virtual Museum.
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1 Response to Jacob’s Cordial – Some great typesetting and typography

  1. Warren Friedrich says:

    I’ve also noticed some great typesetting/typography for advertisements in my research, other notables such as sideways ads and upside down advertisements, both of which certainly catch your eye when scanning these old newspapers.

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