20th Century Old Taylor Kentucky Bourbon Advertising

TaylorLabel

COLONEL E. H. TAYLOR SINGLE BARREL

Taylor was one of Kentucky’s original Bourbon aristocrats and was called the “father of the modern bourbon industry.”

20th Century Old Taylor Kentucky Bourbon Advertising

20 December 2012

Apple-Touch-IconAOld Taylor Straight Kentucky Bourbon Whiskey was named in honor of Colonel Edmund Haynes Taylor, Jr. (E.H. Taylor) (1830-1923). Taylor was one of Kentucky’s original Bourbon aristocrats and was called the “father of the modern bourbon industry.” He was an industry leader who greatly advanced the quality of Kentucky Bourbon and safeguarded the Bourbon label from bogus producers. Taylor supported and produced some really nice advertising all exemplifying the quality of his product. His picture, Old Taylor Castle, signature and Distillery images occurred on many pieces of advertising throughout 20th century advertising in great magazines like LIFE and LOOK.

I hope you enjoy these images as much as I have. I really enjoy looking at advertising art, typography and styles through various decades.

Read More: Buchanan’s Black & White Scotch Whisky Advertising

Read More: A question regarding an “Old Taylor” find

WITH TRUE ARTIST’S PRIDE, HE SIGNED HIS FINEST WORK

Old Taylor Bourbon Whiskey Advertisement with Paul Revere (1935)

1935 Old Taylor Bourbon Whiskey advertisement with Paul Revere. Alignment with a famous American historical figure and laying the ground work for putting his signature on every label and advertisement. Both horizontal and vertical signatures present here.

Great is the work signed with a Master’s Name

Old Taylor Bourbon Ad – LIFE – May 17, 1937

Old Taylor Bourbon advertisement in LIFE magazine – May 17, 1937

1938 Vintage Advert - America's Fourmost Whiskies: Old Taylor, Old Overhold, Mount Vernon & Old Grand-Dad

1938 vintage aAdvertisement – America’s Four-most Whiskies: Old Taylor, Old Overhold, Mount Vernon & Old Grand-Dad

Your passport to Whiskey Quality Bears This Famous Signature

1939 Old Taylor

1939 Old Taylor Kentucky Bourbon Whiskey advertisement

Signed with this Famous Signature

Sealed with a Government Bonded Stamp

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1941 Old Taylor Kentucky Bourbon Whiskey advertisement

To this matchless product, as to any other masterpiece, the maker proudly signed his name.

1944

1944 Old Taylor Kentucky Bourbon Whiskey advertisement

Sign of a Good Host

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1951 OLD TAYLOR KENTUCKY Straight Bourbon Whiskey advertisement. The kentucky horse theme seems to dominate as from this point forwards.

As the Taylor brand has been established, marketing the product relies less on the Taylor signature header as the signature occurs on labels and Taylor Bourbon is almost a househod name.

1955 Old Taylor Whiskey Advertisement

1955 Old Taylor Whiskey advertisement

Old Taylor Advertisement in LOOK magazine in 1957

Old Taylor advertisement in LOOK magazine in 1957

1963 Old Taylor 86 Whiskey Vintage Ad

1963 Old Taylor 86 Whiskey advertisement

Old Taylor Bourbon Advertisement Circa 1966

Old Taylor Bourbon advertisement circa 1966

Old Taylor Bourbon Manhattan Advertisement Circa 1970

Old Taylor Bourbon Manhattan advertisement circa 1970

1973 Old Taylor Kentucky Straight Bourbon Whiskey Magazine Ad

1973 Old Taylor Kentucky Straight Bourbon Whiskey magazine Advertisement

Old Taylor Bourbon Advertisement Circa 1978

Old Taylor Bourbon advertisement circa 1978

Old Taylor Bourbon Advertisement Circa 1978

And my favorite…Old Taylor Bourbon advertisement circa 1978

About Ferdinand Meyer V

Ferdinand Meyer V, President, Federation of Historical Bottle Collectors, is a native of Baltimore, Maryland and has a BFA in Fine Art and Graphic Design from the Kansas City Art Institute and School of Design. Ferdinand is the founding Principal of FMG Design, a nationally recognized design consultation firm. Ferdinand is a passionate collector of American historical glass specializing in bitters bottles, color runs and related classic figural bottles. Ferdinand is married to Elizabeth Jane Meyer and lives in Houston, Texas with their daughter and three wonderful grandchildren. The Meyers are also very involved in Quarter Horses, antiques and early United States postage stamps.

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