COLONEL E. H. TAYLOR SINGLE BARREL
Taylor was one of Kentucky’s original Bourbon aristocrats and was called the “father of the modern bourbon industry.”
20th Century Old Taylor Kentucky Bourbon Advertising
20 December 2012
Old Taylor Straight Kentucky Bourbon Whiskey was named in honor of Colonel Edmund Haynes Taylor, Jr. (E.H. Taylor) (1830-1923). Taylor was one of Kentucky’s original Bourbon aristocrats and was called the “father of the modern bourbon industry.” He was an industry leader who greatly advanced the quality of Kentucky Bourbon and safeguarded the Bourbon label from bogus producers. Taylor supported and produced some really nice advertising all exemplifying the quality of his product. His picture, Old Taylor Castle, signature and Distillery images occurred on many pieces of advertising throughout 20th century advertising in great magazines like LIFE and LOOK.
I hope you enjoy these images as much as I have. I really enjoy looking at advertising art, typography and styles through various decades.
Read More: Buchanan’s Black & White Scotch Whisky Advertising
Read More: A question regarding an “Old Taylor” find
WITH TRUE ARTIST’S PRIDE, HE SIGNED HIS FINEST WORK
1935 Old Taylor Bourbon Whiskey advertisement with Paul Revere. Alignment with a famous American historical figure and laying the ground work for putting his signature on every label and advertisement. Both horizontal and vertical signatures present here.
Great is the work signed with a Master’s Name
Old Taylor Bourbon advertisement in LIFE magazine – May 17, 1937
1938 vintage aAdvertisement – America’s Four-most Whiskies: Old Taylor, Old Overhold, Mount Vernon & Old Grand-Dad
Your passport to Whiskey Quality Bears This Famous Signature
1939 Old Taylor Kentucky Bourbon Whiskey advertisement
Signed with this Famous Signature
Sealed with a Government Bonded Stamp
1941 Old Taylor Kentucky Bourbon Whiskey advertisement
To this matchless product, as to any other masterpiece, the maker proudly signed his name.
1944 Old Taylor Kentucky Bourbon Whiskey advertisement
Sign of a Good Host
1951 OLD TAYLOR KENTUCKY Straight Bourbon Whiskey advertisement. The kentucky horse theme seems to dominate as from this point forwards.
As the Taylor brand has been established, marketing the product relies less on the Taylor signature header as the signature occurs on labels and Taylor Bourbon is almost a househod name.
1955 Old Taylor Whiskey advertisement
Old Taylor advertisement in LOOK magazine in 1957
1963 Old Taylor 86 Whiskey advertisement
Old Taylor Bourbon advertisement circa 1966
Old Taylor Bourbon Manhattan advertisement circa 1970
1973 Old Taylor Kentucky Straight Bourbon Whiskey magazine Advertisement
Old Taylor Bourbon advertisement circa 1978
And my favorite…Old Taylor Bourbon advertisement circa 1978