Who was this Dr. Rosenbaum?
23 December 2013 (R•052814)
Quite a bit has been written about N. B. Jacob’s & Co. and Dr. Rosenbaum’s Celebrated Stomach Bitters from San Francisco. Periodically, I try to reach back and find the earliest advertising and directory listings for Dr. Rosenbaum hoping to land on evidence to further support that the brand started in Philadelphia and prospered in the west. There is a copy of a Rosenbaum’s Bitters advertisement within Early Glassworks of California by Warren B. Friedrich that says,”Prepared by Dr. Rosenbaum, Manufacturer and Proprietor, South Front Street, Philadelphia.”
The western ads can be found and are numerous. A few are included in this post dating from 1858 to 1868. As far as finding any eastern advertising or directory listings, I am still coming up short. Who was this Dr. Rosenbaum?
Philadelphia: G. Rosenbaum, N. Front Street – Journal of the Common Council, of the City of Philadelphia, 1886
Kentucky: It certainly was not the Rosenbaum Brothers who were whiskey dealers from Louisville, Kentucky who were listed in directories from 1886-1905 selling Buchu Gin, Glee Club and Kentucky Home among other items.
San Francisco: It is not A. S. Rosenbaum & Co., Importers and Jobbers in Foreign and Domestic Cigars and Tobacco. S.E. corner California and Battery streets, San Francisc0, around 1878
Philadelphia: Seeking information on my GGGG Grandparents, Charles Casper Rosenbaum of Coblenz, Germany and Christinia Hunter of Holland. They arrived in Philadelphia and had nine children before settling in Indiana.
Rick Simi over at Western Bitters News states “The first mention of Rosenbaums Bitters is in an 1858 advertisement listing George Thatcher, a liquor merchant residing in San Francisco, as an agent for the product and Dr. Rosenbaum of Philadelphia as proprietor and manufacturer. In 1859, N.B. Jacobs was listed as the general agent for Rosenbaums Bitters while he was working at the George Thatcher & Co. In November of 1859, N.B. Jacobs removed himself from Thatcher & Co. and started his own liquor concern, still advertising that he had the depot for Rosenbaums Bitters. Meanwhile Thatcher & Co. is still advertising that they are also an agent for Rosenbaums Bitters. In 1860, Jacobs starts to advertise more aggressively, pushing the Rosenbaums Bitters in several large ads, stating that he is the sole agent for the Pacific Coast.” Rick is also the author of “Gold Rush Camps & Bottles of Sierra County”